About Digital Marketing Platform
Digital marketing company that offers the most comprehensive
suite of digital marketing services.They have 10+ experience
in working on various platforms like search, social and mobile
has enabled us to deliver high-quality brand and performance
marketing campaign. They work along with you as ‘Digital
Consultants’ to identify gaps, strategize & implement the
right-fit technology stack for your organization just in time
for maximum results. They has won more than 85+
esteemed recognitions, consecutively in the last 2 years for
our outstanding creativity & campaign performance. They has a
campaigning platform known as Campaign Hub that allows you to
quickly and easily create and manage ad campaigns, allowing
you to promote your business on social media, email and/or SMS
and generate leads that are delivered to you in real time.
Cost and a monolithic architecture were the biting factors.
- RCA of issues with immediate response time.
Backup and retention of the web servers and databases was an
Security was of utmost importance to defend the web servers
from hackers and crackers.
Cost Optimization by removal of unused resources , scaling
only when the demand was high , keeping track of inventory
so less important resources are optimized.
Rotate and secure credentials of Application and database.
The solution proposed and implemented by IntellyZen for
Managed Service is as follows::
All AWS resources are closely monitored with the help of AWS
CloudWatch for CPU, Memory,Disk Utilization,System checks.
The Infrastructue team is alerted if certain thresholds are
crossed with the help of AWS SNS.
Daily backups of web servers are taken with a defined
User IAM key rotation and password policy implemented.
Least privilege principle applied based on IAM user’s access
level / authority in his/her organization
Implemented AWS Secrets Manager for storing the database
Configured AWS Trust Advisor for security, cost optimization
Implemented AWS WAF on Application Load Balancer to prevent
attacks like Cross Site Scripting and SQL Injection.
Continuous monitoring of domain names through Route53 health
checks and API health checks.
User activity is monitoring by AWS CloudTrail so
unauthorized activity is reported
An additional security layer approach was to configure MFA
on the root account and also for IAM users.
- Auto start / stop on Dev and QA servers.
Encryption of EBS volumes ensuring data at rest is
During peak periods when traffic is relatively high, AWS
Autoscaling is triggered which tackle’s latency issues.
Cost Optimization of under-utilized resources helped in
keeping the operational cost in control
Additional cost waived off by the implementation of auto
start/stop of servers this also ensured resources were
All the important metrics are monitored and displayed in a
single and well defined CloudWatch Dashboard.
AWS CloudWatch Logs helps the development team to quickly
identify the application issues and try to resolve them
Flentas Managed Services programme helps the development
team 24/7 by different modes of communication like phone
calls incase of Level 1 production issues and follow up
email for immediate RCA.