CLOUD MANAGED SERVICE FOR DIGITAL MARKETING PLATFORM

Client UPL
Project UPL
Platform Web

Key Requirement

Cost and a monolithic architecture were the biting factors. RCA of issues with immediate response time. Backup and retention of the web servers and databases was an sesential requirement. Security was of utmost importance to defend the web servers from hackers and crackers. Cost Optimization by removing unused resources, scaling only when the demand is high, keeping track of inventory, so less important resources are optimized. Rotate and secure credentials of Application and database.

Major Challenges:

Cost and a monolithic architecture were the biting factors. RCA of issues with immediate response time. Backup and retention of the web servers and databases was an essential requirement. Security was of utmost importance to defend the web servers from hackers and crackers. Rotate and secure credentials of Application and database.

Client Profile

Digital marketing company that offers the most comprehensive suite of digital marketing services.They have 10+ experience in working on various platforms like search, social and mobile has enabled us to deliver high-quality brand and performance marketing campaign. They work along with you as ‘Digital Consultants’ to identify gaps, strategize & implement the right-fit technology stack for your organization just in time for maximum results.They has won more than 85+ esteemed recognitions, consecutively in the last  2 years for our outstanding creativity & campaign performance.They has a campaigning platform known as Campaign Hub that allows you to quickly and easily create and manage ad campaigns, allowing you to promote your business on social media, email and/or SMS and generate leads that are delivered to you in real time.

Our Managed Services Approach

All AWS resources are closely monitored with the help of AWS CloudWatch for CPU, Memory, Disk Utilization, System checks. The Infrastructure team is alerted if certain thresholds are crossed with the use of AWS SNS. Daily backups of web servers are taken with a defined retention policy. User IAM key rotation and password policy implemented. Least privilege principle applied based on the IAM user's access level/authority in their organization. We implemented AWS Secrets Manager for storing the database credentials. Configured AWS Trust Advisor for security, cost optimization recommendations. We implemented AWS WAF on Application Load Balancer to prevent attacks like Cross-Site Scripting and SQL Injection. Continuous Monitoring of domain names through Route53 health checks and API health checks. AWS CloudTrail monitors user activity, so unauthorized activity is reported. An additional security layer approach was to configure MFA on the root account and IAM users.span> Auto start/stop on Dev and QA servers. Encryption of EBS volumes ensures data at rest is protected.

Outcome of the Project

Enabled Dynamic Scaling AWS Autoscaling is triggered to tackle latency issues during peak periods.
IT Infrastructure Cost Optimized Cost Optimization of under-utilized resources helped in keeping the operational cost in control.
Application and Infrastructure Monitoring With AWS CloudWatch Logs, we helped them identify and resolve application issues very quick.
Detailed Cloud Monitoring All the critical metrics are monitored and displayed in a single and well defined CloudWatch Dashboard .
Incident Management We helped their development team 24/7 with Level 1 production issues & immediate RCA .

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